Made in Manchester assisted Getting Manchester Moving with the PR and communications for the Free Swim initiative.
Manchester City Council chose to opt in to the governments free swim initiative, providing Mancunians under 16s and over 60s with free swimming.
Getting Manchester Moving and Manchester City Council are backing Swim4Life as part of the government’s Change4life programme and are also developing further opportunities including more swimming lessons for under 16s and over 60s.
Who better to help promote this programme than Manchester’s own swimming champion and founder of Made in Manchester James Hickman
