Copyright FINA World Swimming Championships 2008
The Short Course FINA World Swimming Championships came to the UK in April 08 and were held in a temporary pool in the MEN Arena – the very first time this has ever been done.
It was FINA’s cententary year and the event was hailed the best championships ever; maximum number of World Records Broken, most spectators for a swimming event in the UK, extensive media coverage, highest number of participants (both countries and athletes),the first time swimming had been delivered as ‘entertainment’ as well as ’sport’ so an outstanding achievement all round. We delivered a complete strategic PR and Communications campaign; which ensured sales targets for the event were met. This included -
- Co-ordination of the design, print and placement of all promotional and advertising materials.
- Organisation of on-line communications including website design, podcasts and blogs.
- Generation of local, national and international press coverage.
- Media Liaison.
- Extensive promotional events to generate media coverage and drive ticket sales.
- Assistance and advice with corporate sponsorship and branding.
- Advised and guided the legacy campaign for the championships.
- Co-ordinated celebrity and PR activity for the goodwill partner of the event.
